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Justin Perkins 2 min read

Donors Like it Simple and Honest, not Slick and Corporate

Stumbled across this article referring to a study done by Publicagenda.org called The Charitable Impulse. In a nutshell, the study shows that donors aren't impressed by the slick annual budget report, they tend to remember when you're dishonest and goof, but they'll respond to the local calls to action when the messaging is authentic.  If you've never heard of the Wizard of Ads, you should.  He's all about authenticity, and you should get on his mailing list, the Monday Morning Memo.

To see a little more extensive but short review, here's where I found the Charitable Impulse in the first place, so I figured I'd keep my Karma righteous and give About.com some props.  To download the full study and bypass the About.com ads, which you should probably do anyway, click right here.

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