Convio Founder and Chief Strategy Officer Vinay Baghat on Thursday gave out “Innovator Awards” to eight Convio client organizations that had notable achievements in the past year.
Care2 congratulates all of the winners, and notes proudly that six of the eight winning nonprofits are clients of Care2, and that several of the winning campaigns included promotion to Care2 members as one of the components of the overall campaign.
- Conservation International won the “Email List Growth” prize for their campaign to save sea turtles. The campaign enabled CI to boost their email list by 50,000, in only two weeks. The campaign employed widgets and leveraged Care2, and CI’s page on MySpace, as well as blogs, to spread the word about their campaign. CI’s innovative approach included tracking the movement of actual sea turtles.
- Lambda Legal won the “Email Communications” prize for a campaign that grew their readership by 35% per year. The awards committee praised Lambda Legal for using conditional content very well.
- Oxfam America won the “Advocacy Campaign” prize for their campaign to persuade Starbucks to let Ethiopia use the trademarked phrase “Ethiopian Coffee” in selling their own coffee. The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia.
- America’s Second Harvest won the “Online Fundraising Campaign” prize for their campaign in which people could select different food items (dairy, meat, etc.) and see how many weeks of food, for a family of four, your donation could provide. Families were encouraged to “fill up a fridge” for a poor family. The campaign raised $40K and leveraged a corporate partnership.
- Project Bread won the “Special Events Fundraising” prize for growing online donations 200% in two years, exceeding $1 MM in 2007.
- ASPCA won the “Use of Web 2.0 / Peer to Peer” prize, largely for having in-depth and innovative presences on MySpace, YouTube, Squidoo and other locations on the Internet.
- NARAL won the “Integrated Fundraising Campaign” prize for a multi-channel (email plus direct mail plus telemarketing) campaign that acquired 11,300 new contributing members at a 20% to 30% conversion rate.
- Precept Ministries won the “Best Web Site” prize for having an excellent homepage and for effectively using pathway design to drive different audience experiences.
Baghat also praised four nonprofit organizations that did not win, but which deserved “Notable Mentions.”
Care2 congratulates these four organizations, too. They are all recent or current Care2 clients.
- For email List growth, Communication Workers of America was noted for their “Speed Matters” campaign
- For online fundraising, Human Rights Campaign was noted for their “Pass hate crimes legislation” campaign
- For integrated fundraising, Ploughshares was cited for their “Rediscover Mothers Day” campaign
- For best web site, Humane Society of the United States was cited for their “ProtectSeals.org” micro-site.
COMMENTS