NPTimes just ran a great article featuring tips from Harry Lynch, CEO of Sanky Commmunications and Paul Habig, director of Internet Services at SankyNet.
- Leveraging demographics
- Retaining donors
- Harnessing email
- Synchronizing media
- Acquiring new donors
Here are some highlights to tempt you into reading further...
- 45 percent of the U.S. is still using dial-up (around 75 percent in rural areas)
- Nonprofits typically redesign their Web sites every 3-5 years, whereas in the commercial world it's every 1-2 years. If the coding and HTML are outdated, the search engines won't be able to find your site as well.
- Paper direct mail should follow online direct mail, not the other way around.
Click here to read the full article: