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Hatef Yamini 1 min read

Building a Successful Internet Presence

NPTimes just ran a great article featuring tips from Harry Lynch, CEO of Sanky Commmunications and Paul Habig, director of Internet Services at SankyNet.

Topics covered:

  • Leveraging demographics
  • Retaining donors
  • Harnessing email
  • Synchronizing media
  • Acquiring new donors

Here are some highlights to tempt you into reading further...

  • 45 percent of the U.S. is still using dial-up (around 75 percent in rural areas)
  • Nonprofits typically redesign their Web sites every 3-5 years, whereas in the commercial world it's every 1-2 years. If the coding and HTML are outdated, the search engines won't be able to find your site as well.
  • Paper direct mail should follow online direct mail, not the other way around.

Click here to read the full article: