Blog Post by Matt Howes
Matt Howes
03.03.2014
3
min read
Are your marketing tests too lean or too fat?
If you flip a coin 6 times, there is a good chance that it won’t be 50% heads and 50% ...
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Matt Howes
20.02.2014
3
min read
Is Your Organization Looking At Alternative Audiences
Some companies, like Zygna, had early success thanks to cheap online advertising on ...
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Matt Howes
26.07.2011
4
min read
What’s your Zero Moment of Truth strategy?
Proctor and Gamble came up with the term “First Moment of Truth” to describe the moment ...
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Matt Howes
09.08.2010
8
min read
Pre-marketing: Is there an audience for your campaign?
Issue campaigns have a lot in common with startups, especially when it comes to ...
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Matt Howes
20.07.2009
7
min read
Using Psychology to Improve Your Communications
I've found that understanding some of the mind's cognitive biases can not only help ...
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Matt Howes
25.06.2009
7
min read
Strategies For Optimizing Your Nonprofit's Website
Testing email subject lines and content is pretty easy with many email marketing tools, ...
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