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Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Daniel Bennett

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Tweet Locally, Reach Broadly

Daniel BennettTo Tweet or not to Tweet is not the question. But how nonprofit organizations can take advantage of Twitter should be. Twitter, a micro-blogging site makes it easy to create short posts known as tweets from anywhere, using almost any kind of wireless device – perfect for users with little time, but have something to say. As an aggregator of postings based on followers and search terms, Twitter has become an Internet magnet. However, organizations should be wary of using external hosting services, especially ones that prevents the organization from using hosting systems it controls. On the other hand, any organization that does not take advantage of using tools like Twitter to reach out to large audiences for free is making a big mistake.

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  Topics: Social Networking, Technology, Online Marketing

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