If you’re going to the BBCON 2013 Conference starting September 29th, you should expect a great conference filled some of my favorite nonprofits and campaigners who will be sharing their insights in email marketing, storytelling via multiple channels, and social media wins and fails.
Here’s a list of some of the panels that caught our attention as we looked through the agenda.
Sunday, September 29th
10:30 to 12:30
Interactive Workshop: Creating More Innovative and Efficient Organizations
In the last 10 years, the nonprofit sector has grown more than 60 percent in the United States to an estimated 1.5 million organizations. In every vertical, ranging from the environment to public health, there are hundreds if not thousands of organizations with similar names and missions competing for advocacy, donor, and foundation support. No wonder our constituents’ inboxes and mailboxes are stuffed with action alerts, appeals, and newsletters with similar messaging from several nonprofits vying for attention. If we are going to truly solve the world’s toughest social problems and obtain the necessary resources to do it right, we need to examine how the nonprofit sector can evolve to create more innovative and efficient organizations. This involves disrupting the nonprofit sector as we know it today. I will be joined by Amy Sample Ward of NTEN, Jacob Worell of IAVA, and Sheila Katz of Ask Big Questions at Hillel International to discuss topics ranging from thinking like a startup to exploring reducing competition and consolidating resources.
2:15 to 3:30
Social Media Police: Nonprofit Edition
Channeling Joan Rivers and E!’s Fashion Police, nonprofit social media authors including Maddie Grant, and Melanie Mathos, and myself Allyson Kapin will talk about the latest trends, campaigns, and faux pas in the nonprofit social media world. Attendees will be entertained, educated, and inspired by social #fails and the nonprofits that are making some seriously #winningmoves.
20 Ways to Trick Out Your Donation Forms
Trick out your donation forms! In this informative session, you’ll learn tips to building the most effective donation forms and walk away with practical information you can use.
Monday, September 30
8:30 AM to 9:45 AM
Dr. Seuss Helps You Rock Digital Storytelling
Digital storytelling has a fundamental approach that can be gleaned from simple, popular children’s books. In this session, we’ll discuss the similarities, define the strategy, and review quick tips and tricks that will make your online story more impactful, engaging, and interactive. Join us to learn how to turn your online presence into a bestseller!
10:00 to 11:15
Direct Mail and Social Media: Strange Bedfellows or a Match Made in Heaven?
Social media and online fundraising have taken the world by storm, but traditional fundraising methods still account for more than 93% of total fundraising. This session will explore the intersection of traditional and new fundraising methods, leaving you with actionable insights you can take back to your organization.
3:00 to 4:15
Fast, Cheap and Under Control: Online Advocacy as an Acquisition Engine
You’ll leave this session -- co-presented by Care2's own Clint O'Brien -- with a set of simple but effective tactics based on case studies around building your list through advocacy, when to augment earned growth with wise investments in online acquisition, and the ins and outs of low-cost or no-cost marketing options (like online list swaps and Facebook ads). BEST OF ALL, if you attend this session, or if you visit Care2's table in the exhibit hall, you can drop your card in a bowl to be eligible to win a valuable FREE REGISTRATION to the 2014 Nonprofit Technology Conference ("14NTC") from March 13-15 in Washington, DC. If you've ever attended the NTC, which is NTEN's annual conference, then you know it's one of the very best conferences for nonprofit sector professionals.
Tuesday, October 1st
9:15 to 10:30
From Inside the Beltway and Beyond: Measuring the Impact of Your Online Advocacy Program
We know that advocates can change the world, but how can they help you take your entire online program from “meh” to marvelous? Join Ocean Conservancy and Feeding America to learn how to track your advocacy program, measure the connection between advocates and donors, and increase the impact of activists.
10:45 to 12:00
Email in a Social Media/Mobile Device World
What is the role of email with constituents these days? Are people reading them at all? Should we be emailing? What is the role of scalable design? In an ever-shifting online communications landscape, this session will explore where email still has the greatest value in your marketing and fundraising efforts.
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