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Allyson Kapin 6 min read

Webinar: eCampaign 2012 - Killer Tactics to Drive Elections with Online Fundraising And Social Media

Electoral campaigns are important incubators of new techniques and tactics in online fundraising and organizing.

From Barack Obama's campaign to the thousands of state and local races across the country, campaigners are relentlessly testing new approaches and refining proven tactics in online fundraising and social media to gain an edge over their rivals -- and in some cases to make history.

Join us on February 16, 2012 at 2:00 PM ET for "eCampaign 2012 - Killer Tactics to Drive Elections Using Online Fundraising & Social Media" and hear from two experts who are working in the heart of Campaign 2012.

In this webinar you will learn:

  • New tactics for acquiring and converting online donor leads
  • How the role of email is changing in online outreach and fundraising
  • Best practices in social media engagement


This expert webinar is FREE, but space is limited, so please register now!


About the presenters:

Alex Stanton - Client Manager, Blue State Digital

With experience in integrated online and traditional communications, political and issue campaign management, media planning, and message development, Alex joined Blue State Digital's New York office in 2010. As a Client Manager, he works to develop and execute innovative strategies for a range of BSD clients, including Communications Workers of America, Congressman Jared Polis’ Fearless Campaign, United Way Worldwide, and text4baby.

Prior to joining BSD, Alex spent three years at GMMB, a political, issue and cause communications agency based in Washington, DC. There he worked to develop award-winning advertising and outreach efforts for a cross-section of clients including Obama for America, Senators Harry Reid, Ron Wyden and Mark Warner, the DSCC and DCCC, as well as the American Medical Association, and the U.S. Climate Action Partnership.

Previously, he served as Campaign Manager for Mayor James Fiorentini's successful re-election effort in Haverhill, MA and spent a year as a fellow at the Center for the Study of the Presidency.

A native of Sudbury, MA, Alex graduated from Middlebury College with a degree in Political Science. He currently resides in Manhattan.

Taryn Rosenkranz - Principal, New Blue Interactive, LLC

Taryn Rosenkranz is the founding partner and principal of New Blue Interactive, a boutique digital strategy and online fundraising firm that specializes in cutting edge new media and social networking campaigns.

Taryn mostly recently served as the managing director of finance and new media programs at the Democratic Congressional Campaign Committee (DCCC) where she helps to elect more Democrats to the U.S. House by developing cutting-edge new media and fundraising activities. During her tenure, she increased the DCCC’s email list by over 400% and raised over a $110 million dollars for the committee through grassroots outreach (mail, phone and email). She also provides individual strategic new media counsel to DCCC candidates and incumbents. Her work has been recognized with a 2008 Golden Dot award for Online Dream Team and two prestigious Pollie awards.

Taryn has both her BA and MA in political science from American University.

Eric Rardin - Senior Director of Nonprofit Services, Care2

Eric is senior director of nonprofit services at Care2.com where he helps hundreds of nonprofits connect with donors and supporters online. At Care2 Eric advises nonprofits on email acquisition and multichannel conversion strategies. He has contributed to integrated conversion efforts on behalf of nonprofits in the US, Canada, and the United Kingdom.

Eric serves on the board of directors of two national nonprofit organizations. Prior to joining Care2 Eric designed and executed integrated advocacy campaigns for environmental nonprofits for more than seven years.

Eric has an MBA from the Carey School of Business at Johns Hopkins University, an MA in Government and International Studies from the University of South Carolina and a BS in Political Science from the University of Wyoming. In addition to his work in the environmental advocacy arena, Eric has extensive experience working on political and issue campaigns from Wyoming to South Africa. 

**UPDATE: This webinar has ended, but you can still view/download the full audio and video.**


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.