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Allyson Kapin 3 min read

Surprise! Only 5% of Websites Have a Twitter or Facebook Link

Factual, an “open data repository” analyzed 4 million websites via data from Common Crawl, a non-profit group designed to crawl the web and provide data for anyone to use. Check out the stats below.

*28% of sites have Google Analytics

*5% of sites link to their Twitter or Facebook profile

*2% of sites display both a Twitter and Facebook link

Danny Sullivan, a search engine expert analyzed another chart by Factual that showed additional stats but without exact percentages. After reviewing the charts he estimated about:

*20% of sites use Flash

*19% of sites have an RSS feed

*6% of sites show a sitemap file

*1% of sites have Quantcast tracking code

*0.5% of sites have a Creative Commons attribution

It would be fascinating to see a similar study done for nonprofit organizational websites and compare how nonprofits data measures up to the data from the 4 million random sites that were selected for this study.

You should follow Frogloop on Twitter.

 
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Allyson Kapin

 Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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