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| Source: Wikipedia under GNU Free Documentation License |
"What Does This Mean for You?"
"No matter how you cut the data, open rates are a flawed statistic. In addition to the significant
under-reporting caused by image blocking, open rates have another much better-known limitation
– the "plain text problem." Because opens are tracked through the loading of a one-pixel image
in the body of a recipient’s email, open rates can track only the HTML versions of a message.
The exclusion of the plain text versions of the message makes open rates inherently limited and
incomplete." Read more of the article by Karen Matheson & Eve Fox on our GuestBlogger blog.
And if you wonder why we chose the frog, the indicator species, who's rate is also dropping, as our logo, here's an article on the Care2 News Network that explains it all. Or read "What's up with the frog" to learn about Care2's beginnings and all of the wonderful frog art that our friend Kristin Serafini whipped up for us.
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