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Allyson Kapin 11 min read

Last Day to Vote for NTC Panels

Today is the last day to vote for your favorite NTC 2013 sessions. Have you finished casting your votes yet? If you are a little overwhelmed by all of the great panels to choose from this year, Frogloop has you covered. Check out our favorite 10 sessions below. And feel free to shout out the panels that you would like to see April 7-11 in Minneapolis.

1. The Holy Grail of Monthly Giving: Finding, Keeping and Loving Sustainer Donors

Want to find a new, stable source of income that also works as a loyalty booster to existing donors?


This session will cover everything you want -- and need -- to know about monthly giving.

Harvey McKinnon (Harvey McKinnon Associates) and Teva Harrison (The Nature Conservancy Canada) join Ryann Miller (Care2) to discuss why to have a monthly giving program, what it means for donor loyalty, and the fundamental elements of all good monthly programs. They will also share secrets, tips and best practices on how to find, keep and love these valuable donors.

2. Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan

From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.

3. How to Milk It: Integrating Social Marketing and Direct Response

So you've got a sizable email list and lots of fans on social networks...now what?!

We all know that email (the original online social medium since 1979) is the main driver of value for multi-channel marketing for nonprofits. If you’re like us, you’ve spent tons of time and effort to build a large community on social networks.

BUT, how many of us are truly integrating social marketing and direct response to get the most out of both?

You can make these work together when you have a socially enlightened view of your email audience. Think about it. How would you improve your email and social fundraising, advocacy, event and public relations campaigns if you had a strong understanding of what your supporters are doing across the Web?

Join three leading nonprofit marketing experts as we explore some of the latest strategies for milking the most value out of your email list and social media communities.


4. 7 Minutes in Heaven

In this session, Sarah DiJulio of M+R and Madeline Stanionis will put all that experience to work for you by tackling your trickiest online strategy challenges with trademark honesty, wisdom, wit, and, of course, delightful beverages - all in seven minute increments. Watch, listen, learn and laugh - or throw your cause's problems into the mix by tweeting with the hashtag #7heavenNTC with an uber-brief description of your problem or goal.


5. The Overachiever's Guide to Online Fundraising: 9 Steps To Raise More Money This Year

It's never too early to start preparing for end-of year fundraising!

Earn your overachiever’s gold star and get cracking with nine steps you can use now to raise more money throughout the year.

You might know that 40 percent of all online donations come in during December. If so you probably also know you have to start early to make sure your year-end efforts pay off. It takes months of list building, inspiring donors, cultivating them, testing, and analyzing metrics to make the absolute most of year-end opportunities.

Join three expert fundraising professionals for a discussion on concrete ways you can maximize your strategy and tactics throughout the year.


6. Campaigns as an Experience of your Brand

Are you using your brand to get more people to understand your nonprofit’s message, take action to advance your cause, sign up for programs, and raise money to support your mission?. Strong brands tell clear, consistent, and compelling stories about who you are. Rather than talking at audiences, smart nonprofits listen, respond, and engage with their participants, donors, advocates, and other community members through integrated campaigns. This session will feature a panel of nonprofiteers who will share how they use campaigns to reinforce their organization’s brand positioning and personality across a variety of different communications channels (online, in-person, in-print, on-air, and mobile).

7. Figuring out "the Facebook"

We've all heard this line: Facebook is huge and nonprofits can't afford to ignore it.

But that doesn't mean you can afford to invest time and money into building a presence on it--or any shiny social network--without having a plan! What can your organization expect to gain on Facebook? What should you use (and not use) Facebook to achieve? What metrics are important to pay attention to when making your organization's strategy? And how do you get more fans and improve the ranking of your posts so that more people are hearing your message?

In this session hear how smart nonprofits are starting to use Facebook, get tips on improving your EdgeRank from a Facebook pro, and learn what your organization needs to focus on so it can grow its fanbase and build community on Facebook in a time-efficient, financially-effective way.


8. Responsive Designs that Work: Lessons from the Trenches

Responsive design is the most effective way to make sure your website looks great on smartphones and tablets, in addition to desktop PCs.

What are some of the pitfalls you should be aware of, and user experience details you need to pay careful attention for executing a successful responsive design?

We will be sharing hard learned lessons illustrated by case studies from actual projects.


9. More knowledge. Less expense. 
High Quality Audience Research on a Budget

Truly knowing your audiences is critical to the success of your organization and its communication efforts. When budgets are tight, how can you make sure that you are staying on top of who your audiences are, what they need, what messages resonate with them, how they feel about your assets?

Join our salon of organizations and consultants grappling with the question: how to get quality insights into your audiences when money is scarce. Come prepared to share your approaches, tools, and practices, and learn from others.


10. Getting Everyone to Play Nice with Your Comm Dept

Office politics or silos slowing you down? Not sure how to overcome obstacles that get in the way of accomplishing your projects? A healthy internal communications culture, systems, and relationships can be as vital to an organization’s success as external communications are. How can your work with programs, development, and other internal stakeholders help you succeed? This session will focus on the qualities that it takes to be a kickass communicator in nonprofit and create a culture of collaboration throughout all departments.


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.