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Allyson Kapin 7 min read

Five DC Social Media Week Events to Attend

DC Social Media Week has arrived and there are tons of great panels and parties to attend. If you are looking to squeeze in a few events this week, check out my top 5 must attend events.

Digital Politics, Wednesday, February 20th

The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process.

We’ll present the latest data from Pew Research national surveys to engage the politically savvy and tech-obsessed folks here in DC who have noticed this shift in political life, taking a look at the raw data behind the new political process, and how it relates to our political infrastructure.



From Like to LOVE: Get More Action from Social Media, Thursday, February 21st

You have the perfect campaign: the right ask, the perfect target, public support. What’s missing is a way to effectively leverage FB, Twitter and the like. With the right tools and techniques, social media can play a critical role in your campaign. Join our panel of experts to hear how you can make advocacy more powerful than ever and take your campaign to the next level!


  • Deepen advocacy engagement with existing supporters
  • Apply real pressure on decision makers through social media
  • Liberate your data from Facebook (i.e. names and emails)
  • Acquire high-quality supporters



Social Change Anytime Everywhere Book Launch Party, Thursday, February 21st 

Following the From Like to LOVE: Get More Action from Social Media panel, join me (Allyson Kapin) and Amy Sample Ward for the unveiling of our new book about how to implement multichannel strategies to spark advocacy, raise money and engage your community. Social Change Anytime Everywhere is an action-oriented guide for nonprofit staff who recognize the need for a more nimble approach to building and mobilizing their communities through multifaceted campaigns and by integrating online channels with offline tactics.

The book launch party will take place at the Darlington House 1620 Connecticut Ave, from 5:30 PM to 7:00 PM.

RSVP Here 


It's Time to #BeFearless in Social Media, Thursday, February 21

A panel of speakers across the nonprofit and private business sector will talk about ways they are experimenting on social media for their cause or issue, and how they are being fearless. The Case Foundation will share their own examples and encourage organizations to be fearless in their own work through social media for social good.



Social Disruption: Targeting Future Trends, Navigating Crisis & Measuring Sentiment in the New Disruptive Era, Friday, February 22nd

Are you ready for “Social Disruption”?

How will you navigate in the new “disruptive” social era? In this new era, individuals will need to reboot their social media prowess for a higher level of emboldened empowerment – talking back to “authority” and rejecting traditional values.

In a series of three consecutive 15 – 20 minute presentations, three experts will present their ideas and strategies on:

  • Forecasting trends in thought
  • Measuring public opinion using deeper, more specialized analytics tools
  • Reacting to potential crisis before it harms your brand
  • Adjusting your pr/advertising campaign in real-time for optimal impact

Are you prepared for the roller coaster ride that is the convergence of social change and social media across business, politics and media? Come find out.




Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.