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Allyson Kapin 4 min read

Cutting Edge Integrated Social Media Strategies: Download the Presentation

Social action isn't sending a tweet or sharing a petition on Facebook and calling it a day. Social action is about mobilizing people around your issue and turning them into advocates. As Frogloop has said before, the most successful nonprofit campaigns, utilize several tools and mediums at their disposal to build movements that make an impact.

Yesterday, Care2's webinar on Cutting Edge Integrated Social Media Strategies highlighted the importance of developing integrated campaigns that not only use email, direct mail and telemarketing, but key social media channels such as Facebook and Twitter. Alan Rosenblatt of the Center for American Progress Action Fund discussed how they organize their social media champions via Twitter lists and the positive impact it's had on their advocacy.

Garth Moore, of 1Sky discussed how the organization first started planning to grow their social networking presence strategically. 1Sky asked the big questions:

  • Who really likes us on our email supporter list?
  • Are they in our social networks?
  • Are they on Facebook and Twitter? Will they post for us? Tweet for us?
  • Can they get the message and drive more traffic?
  • Who are these people?
Then 1Sky performed a "social networking scrub" where they recruited 15K petition signers with Care2 and matched 10K of these petition signers with their social networking profiles on different social networks like Facebook and Twitter using Care2's Social Networking Tracker. 1Sky then emailed these people and asked them to join 1Sky on Facebook and Twitter.
The results? Check out Garth and Alan's presentation below or listen to the webinar.
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Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.

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