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Allyson Kapin 4 min read

Care2 Adds Two Experts to Nonprofit Services Team

Largest Online Social Action Community of 10 Million "Do Gooders" Adds Fundraising and Advocacy Experts Allyson Kapin and Stephen O’Keefe, Who Bring Decades of Experience at Helping Nonprofits Succeed

Redwood City, Calif. – January 13, 2009 - Strengthening its commitment to helping nonprofit organizations tap into Care2’s millions of civically-active members in their online fundraising, advocacy and email marketing, Care2 proudly announced two new additions to its Nonprofit Services team.

Taking the reins as blogger-in-chief of Care2’s "Frogloop" website (www.frogloop.com) for nonprofit professionals is Allyson Kapin, founder and principal of consulting firm Rad Campaign and a blog columnist for Fast Company Magazine. Allyson will continue to lead her firm, while devoting her blogging energy and savvy to building Frogloop into an even more powerful resource for nonprofit marketing and fundraising professionals to advance their causes. Several times a week Allyson will blog about trends in nonprofit technology and online marketing, and discuss how nonprofits can leverage social media and Web 2.0 to maximize their outreach. Reporters can subscribe to the RSS feed.

Stephen O’Keefe joins the Care2’s Washington, DC-based Nonprofit Services team in the role of Director of Client Management, after four years at software-as-a-service provider Convio, Inc., where he managed relationships with leading association and nonprofit clients, including many well-known environmental groups. Stephen also previously worked for a Boston-based strategic consulting firm that worked with educational nonprofits, and as a field manger for several political campaigns.

"Stephen and Allyson are well-known experts in the nonprofit world who together bring 20+ years of experience helping mission-driven organizations to succeed," said Clinton O’Brien, Vice President of Nonprofit Services at Care2. "At a time of unprecedented opportunity for nonprofits to advance their agendas – but also a time of sobering economic challenges -- we are especially excited that these two pros will help Care2 deliver even greater results for our nonprofit partners."

Both Allyson and Stephen are available for press interviews.

About Care2

With more than 10 million members and 400 nonprofit partners worldwide, Care2 is the largest online community of people making a difference in healthy and green living, human rights and animal welfare. Founded in 1998, Care2 has featured more than 600,000 petitions created by its members, and collected more than 32 million signatures on timely and important issues, ranging from healthcare to education to wildlife conservation. Leading nonprofits use Care2’s fast-growing community as their best source to recruit new advocates, donors and supporters – with exceptional results. Visit Care2 at www.care2.com.

Media Contact:
Clinton O’Brien


Allyson Kapin

Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign, she leads the firm's client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact.