On Wednesday, Facebook rolled out a subscribe feature that should be of interest to nonprofits because it may make it easier for organizations to interact with people on a personal level.
On Wednesday, Facebook rolled out a subscribe feature that should be of interest to nonprofits because it may make it easier for organizations to interact with people on a personal level.
Topics: Social Networking, Web 2.0, Trends
For most organizations, the heart and soul of communications is the email list. Email is the 800 pound gorilla, the elephant in the room, the big kahuna. Email goes direct to the inbox, our online strategy metrics are led by terms like open rate and clickthroughs, and online fundraising campaigns depend on email marketing. Moreover, email is growing and generally has a strong return on investment.
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