Whether you're a large organization with brand awareness through the roof and a budget to match or a small nonprofit makeing do on a shoe string budget, you can't afford to waste resources. Not even on your Facebook page. Whether people became your fans, or, in the new Facebook parlance, "like" you, you invest in your presence on Facebook to build relationships with current or potential donors, volunteers, and activists to move them to take action that support your mission. You're spending resources on Facebook for a reason.
