Mark Zuckerberg stopped bathing in money the other week long enough to show the world how you can make your organ donation status a Facebook Timeline Life Event. Wondering how you can market your charity through Facebook timeline? I hadn’t given it much thought until one of my favorite charities tried a similar Facebook Timeline idea out on me, and now it’s seems like such an obvious strategy for every nonprofit.
Topics: Social Networking, Online Marketing, Web 2.0
For years nonprofits have been struggling to measure their own digital analytics. Then along came social media and they had just as hard a time as anyone else in the commercial sector at figuring out how to measure the effectiveness of social media. A lot of nonprofits measure their social media with Key Performance Indicators (KPIs) that don't measure bottom line results, but merely activity in social media.
Topics: Social Networking, Online Fundraising, Web 2.0, Trends
Care2.com is an online social action network with over 50 million members around the world. Hundreds of nonprofits and socially conscious brands work with us to connect with our highly engaged members and recruit new donors, members, supporters, and customers.