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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Shabbir J. Imber Safdar

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Using Facebook Timeline to Market your Nonprofit

Mark Zuckerberg stopped bathing in money the other week long enough to show the world how you can make your organ donation status a Facebook Timeline Life Event. Wondering how you can market your charity through Facebook timeline? I hadn’t given it much thought until one of my favorite charities tried a similar Facebook Timeline idea out on me, and now it’s seems like such an obvious strategy for every nonprofit.

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  Topics: Social Networking, Online Marketing, Web 2.0

"Lies, Damned Lies" and Nonprofit KPIs

For years nonprofits have been struggling to measure their own digital analytics. Then along came social media and they had just as hard a time as anyone else in the commercial sector at figuring out how to measure the effectiveness of social media. A lot of nonprofits measure their social media with Key Performance Indicators (KPIs) that don't measure bottom line results, but merely activity in social media.  

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  Topics: Social Networking, Online Fundraising, Web 2.0, Trends

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