This post is an edited excerpt from When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business, by Jamie Notter and Maddie Grant. The book identifies four principles that will guide successful businesses now and in the future: Digital, Clear, Fluid, and Fast. This excerpt is from the chapter on Fluid.
You may be aware that there is a big debate going on in the social media blogosphere about "influence". We're all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services... and that makes total sense from a generating-word-of-mouth point of view.
Topics: Social Networking, Web 2.0, Trends
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