Last April, 1Sky decided to invest a significant amount of time, energy, and resources into Twitter. Why? Because we have short attention spans and 140 characters is almost more than we can handle. Kidding. We actually recognized Twitter’s potential for live blogging events, commenting on relevant issues surrounding climate legislation, and creating conversations with like-minded supporters to build a groundswell of support for our issues. Recent events in Iran and India showed Twitter's ability to build a groundswell and deploy rapid response messaging, albeit in a much less urgent sense in holding rallies and actions related to climate change.
