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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Luis Hestres Kimberly Fountain and Alex Bea

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Tweeting for Climate Change? Lessons Learned from 1Sky’s Twitter Campaign

Last April, 1Sky decided to invest a significant amount of time, energy, and resources into Twitter. Why? Because we have short attention spans and 140 characters is almost more than we can handle. Kidding. We actually recognized Twitter’s potential for live blogging events, commenting on relevant issues surrounding climate legislation, and creating conversations with like-minded supporters to build a groundswell of support for our issues. Recent events in Iran and India showed Twitter's ability to build a groundswell and deploy rapid response messaging, albeit in a much less urgent sense in holding rallies and actions related to climate change.

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