Care2's Digital Engagement Blog

It’s been a pretty tough year for communities across the nation. With the need for the #BlackLivesMatter movement and the killing of communities of color, the tragedy at Pulse in Orlando, and the passing of HB2 in North Carolina, lots of nonprofits have been stepping forward as a resource, a support center, or through advocacy.

I was scrolling through my Instagram feed this morning, and a friend of mine posted a blackout photo, alongside a note about her anger, her hurt, and her responsibility toward Charleston.

Last month we provided 11 tips to make your life easier when planning a conference. We wanted to really get to the core of the conference-savvy folks' secrets, so we reached out to those who are working in the nonprofit sphere, planning annual conferences to hear their insider tips.

Can you guess what demographic most heavily shares social media? Nope, not the Justin Bieber lovin' teens, but women between the ages of 35 - 54. So if your nonprofit is trying to reach this group of people, social media is the way to do it.

Are you funny? Is your nonprofit funny? How exactly do you get creative with writing content; whether it's in your emails, your subject lines, or your blog posts? If your nonprofit feeds the creative flame with passion and storytelling, you'll start getting somewhere. And you'll be a lot more likely to create that flame with humor.

How many photos do you take a day? A week? Do you capture your nonprofit's monthly potluck? The office plant that just bloomed? How about your office mascot? Or more importantly, that special dinner with donors? Or awesome volunteers helping out at your major events?

What role do nonprofits play in online privacy? How do orgs engage with audiences who are anxious about sharing information? Why don't more safe spaces exist?