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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Jen Nedeau

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How to Avoid the Elephant Stampede (And Other Crisis Communications Tips)

As someone who currently works in Corporate Online Marketing at New Media Strategies, but has a history of working in politics and non-profits, I often see a big discrepancy how the private sector reacts to an online crisis versus the public sector. From where I sit, the key to effective crisis communications is to follow the Boy Scouts motto: “Be Prepared.”

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  Topics: Social Networking, Online Marketing, Web 2.0

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