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Care2's Digital Engagement Blog

Learn how to grow your nonprofit through Donor Recruitment, Online Fundraising, Advocacy, and Social Media with Care2’s team of expert nonprofit professionals.

Heather Holdridge

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The ROI of Social Media

Social media is a hot topic these days. No matter where you look, you just can’t escape the buzz. While we’ve seen explosive growth in use of social networks (NYT reported last week that time spent on social networks has exceeded that of email) many organizations are asking how do you effectively deploy a social media strategy and what is the return on investment (ROI)? The trouble with social media thus far has been that it’s been difficult for practitioners to measure its efficacy.

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  Topics: Social Networking, Web 2.0, Trends

Revamped Politics Online Conference Ready for Its Closeup

I’ve been attending IPDI’s Politics Online Conference since 2004. Back in the day, I was a consultant doing online marketing and producing multimedia. I got excited about the Golden Dot Awards, and kibbutzing with fellow practitioners. And I’ve been fortunate enough to sit on a panel or two.
Over the years, Politics Online (this is their 15th year!) has gone through many evolutions. This year’s conference, to be held on March 4 and 5 in DC, promises to be a serious change (dare I say upgrade?) from years past. 

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  Topics: Misc.

Dipping my Toe in the Water: What Our Audience is Telling Us.

Six years (well, six and a half years) without posting to a public blog. I've worked on the "Internets" since '99 and yet I never got into this blogging thing. I became an addict of the blogosphere about 3 years ago, and I think I posted a comment once or twice to an interesting read by David Sirota or Talking Points Memo, but I finally get my forum.

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  Topics: Misc.

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