Today, crowdfunding is a viable fundraising method that can be successfully utilized by nonprofit organizations as well as individuals. Put simply, crowdfunding relies on an online software platform that allows individuals, organizations and companies to make donations with a simple click of the mouse. When crowdfunding campaigns are run correctly, nonprofits see their fundraising results catapult far beyond old-school techniques. However, successful crowdfunding campaigns require far more than just setting up a page and asking for money. Here are some missteps that organizations must watch out for when it comes to conducting crowdfunding campaigns.
