So you’re ready to make a video for your nonprofit. You’ve got amazing, dynamic interviewees that know how to speak with passion and really be themselves on camera. You’ve found a way to show the people you serve—the real human voices (or cute, furry faces if your organization centers on wildlife or pets) that give meaning to the work you do. Maybe you’ve figured out the setting. Maybe you’ve got a great stack of high quality images. And you’ve got a central message you want to communicate—a narrative that really invokes emotion and will satisfy your audience.
