TAP Writer's Toolkit
Explore our affiliate program resources on how to write your own petitions. Discover how to elevate your voice to make an social impact.
Lead quality is determined by your ability to attract email-responsive people with an affinity to donate to our nonprofit clients.
Our target demographic is progressive women over the age of 25. Ideal donors are typically over the age 50.
We pay close attention to email opens and conversions. Success is measured by the percentage of user referrals who open an email that we send as a follow-up, and then sign a petition within that email.
write your own Petition
Writing your own petitions is an effective way to boost revenue. That's because your audience is more likely to engage with petitions that reflect your own style and tone rather than Care2's. Using your own voice to highlight issues that matter is the best way to inspire your audience to take action. We created a detailed petition writing guide just for you. It outlines best practices for effective petition writing so that you can maximize your impact. Here's a preview of what it covers:
Use the petition image itself or find your own reactionary headshot or news clip. Side by sides work well when describing a news story. You are welcome to create your own graphic using our Canva template.
Contrast between the hero and villain. Call out hypocrisy. Use concise, action-oriented verbiage to spark outrage. Drive a sense of urgency to act now.