HSUS Case study

HSUS chose Care2 Cultivate to help solve a retention problem.

Could Cultivate’s targeted activities reignite a passion for animal welfare in lapsed donors and supporters?

The answer was a resounding yes!

HSUS list members engaged with branded content on the Care2 platform like quizzes and polls over two million times in just the first few months.

The result? A substantial lift in donations and reactivated list members.

"As an organization that is trying to get beyond measuring success just by last-click donations, Cultivate has solved a very deep and long-standing problem." - Trevor Griffith, Global Director, Performance Media, Humane Society of the United States

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