Email marketing is a numbers game.

Before investing in donor prospect acquisition – whether through organic methods or Care2 – you'll want to determine your ROI.

Using industry benchmarks and your real or hypothetical data, this calculator can help you determine the lifetime value of your email list. 

Use this calculator to help you determine:

• The optimal email frequency for your fundraising appeals
• How to balance your list growth rate against your unsubscribe rate
• What your cashflow analysis looks like, with the latest benchmarks built in

To download the worksheet, just complete the form!