Fairtrade Foundation and Care2
Fairtrade Foundation had two equal challenges: to reengage and reactivate their existing supporter base, and to grow their list by recruiting new supporters.
They particularly needed to recruit the right kind of supporters to their list – supporters who would stay engaged and give generously.
Turning Brexit into an opportunity, Fairtrade Foundation crafted a meaningful and powerful petition asking Theresa May to make UK trade fair.
Fairtrade Foundation used Care2 to recruit 15,000 unique UK supporters to their house list over four weeks. They then enrolled the new supporters in a dynamic supporter journey of 6 emails.
