Our Resources

Explore guides, case studies, and webinars to help you grow and engage your supporters.

The value of SMS marketing ebook

The Value of SMS Marketing

Many charities and nonprofits have yet to tap into the vast potential of SMS marketing. Does your organization know how to supplement your existing marketing efforts with text messaging? This Care2 ebook shows you how text messaging can help your nonprofit build strong supporter relationships and boost revenue for your

How to create engaging nonprofit email journeys

Keeping new friends engaged and motivated to take action for your cause through a planned email journey is so important! An email journey is a series of email communications you send over a period of time to a specific audience to accomplish a particular objective. These communications are designed to

7 Data Driven Reasons to Choose Email

7 data-driven reasons to choose email

Email can help your nonprofit lead a powerful marketing strategy that inspires donations and retains donors’ support over time. While email is less flashy than social media, it remains the strongest platform in a crowded digital landscape by driving the highest ROI. Whether you’re sending donation appeals, sharing your newest

What your email marketing is leaving on the table

What Your Email Marketing Is Leaving On The Table

Email marketing has never stopped being the primary avenue through which nonprofit organizations engage their audiences. While social strategies may generate buzz, email is where real engagement happens in the nonprofit world. In 2017, each usable email on your list was worth an average of $13.32 in annual revenue to

Nonprofit Welcome Series Toolkit

The Ultimate Nonprofit Welcome Series

Congratulations, you’ve got new email subscribers who are passionate about your cause. Now it’s time to properly introduce them to your nonprofit with an email welcome series. Why use a welcome series? Because you only get one chance to make a first impression. Dumping a subscriber into your list with

Email ROI Calculator

Email Roi Calculator

Email Marketing Is A Numbers Game Before investing in donor prospect acquisition – whether through organic methods or Care2 – you’ll want to determine your ROI. Using industry benchmarks and your real or hypothetical data, this calculator can help you determine the lifetime value of your email list. Use this