Citymeals on Wheels
Citymeals on Wheels, an organization that delivers meals to New York’s homebound elderly, needed to reach new supporters who would be inspired to donate. With a local focus and a very specific mission, reaching the right online audience was crucial.
Citymeals on Wheels came to Care2 to target engaged NYC residents. Over the course of 3 months, Citymeals recruited 6,000 new local supporters from 3 petitions promoted across the Care2 network. They developed a new welcome series to strategically steward their supporters, earning a 40% return on investment in just four months.
