Habitat for Humanity and Care2
Habitat for Humanity Australia is committed to giving families and children more access to safe, affordable housing. To expand its regular giving program, the organization needed a source of new donor prospects who could be contacted by phone.
Care2 asked its members to sign a pledge in support of Habitat for Humanity’s mission. Signers were also asked to provide their phone numbers in order to be contacted through a telemarketing program.
In 5 months, Habitat for Humanity Australia collected 5,000 new and engaged donor prospects with verified phone numbers.
