Twitter rolled out a new feature that lets users make donations directly through the platform. Much like Facebook Fundraising, the service is relatively new and only available to a limited number of charities. However, they may soon be going public and that’s definitely good news for the nonprofit community. We know from useful case studies that companies using services like Apple Pay experience 2x faster checkout conversion rates. With an easy way to checkout online (up to 60% faster), people are much more likely to follow through with their intention to donate.
We’ve done some research about the new Twitter update, and we’ve compiled some key things your nonprofit needs to know to make the most out of the service:
1. What charities can participate?
In order for Twitter to make this service public, they need to partner with a nonprofit database that can verify each organization. Apple Pay has partnered with Benevity but there are a host to choose from including GuideStar USA and Network for Good. Both GuideStar USA and Network For Good are US-based, meaning they wouldn’t support any international charities. If Twitter wanted to go global, they would need to rely on Benevity or GlobalGiving, which are the most comprehensive for international organizations. As of now, only a few charities are able to use the service, but we’ll know more once Twitter announces the service publicly.
2. So how does it work?
Donors can now give directly through Twitter by following some simple steps. Check out Twitter’s donor instructions below:
- Tap the “Donate” button within the Tweet.
- You’ll be brought to an expanded description of the donation campaign.
- Choose your donation amount by tapping on it.
- Enter your payment information.
- Tap “Donate [amount].”
- That’s it! The charity will receive your donation and reach out directly with your confirmation.