The first Video for Change program features the Enough Project which calls attention to issues that don't get much coverage in the mainstream media. The first contest is "Come Clean 4 Congo" where Enough is asking the community to create a compelling video about the "conflict minerals" used in cell phones and the war in the Democratic Republic of the Congo –- the deadliest war since World War II.
YouTube plans to launch the Video for Change campaigns four times a year.
Members of the YouTube Nonprofit Program can email for an application to the program.