You might not be surprised that online donations are on the rise over the past few years. However, you might be surprised by how much donors are giving and by the types of donors. For starters, did you know online donations reached roughly $4.5 billion dollars in 2005? This number is slightly inflated by the tragedies of Huricane Katrina and the Tsunami in South Asia, but this number is up from about $250 million in 2000.
Network for Good is one company that aides in processing online donations. Over the past five years, they've processed $100 million in online donations from over 23,ooo charities! Network for Good in partnership with GuideStar, recently conducted a study to examine their portion of online donations. Here are a few of the findings...