Are you intrigued by infographics and how they could improve your communication strategy? Are you interested in what it takes for an organization to systematically use data? Or are you maybe even drowning in data and looking for someone to throw you a life-saving suggestion for software and other tools? Then this is the session for you!
7. Gamification: Using Game Mechanics to Boost Fundraising, Engagement and Connection*
Gamification, eh? You’ve seen it all over the place, but likely never noticed. From Farmville and Mafia Wars to Foursquare and Gowalla, gamification has spread like wild fire in recent years – Daily deal platforms are incenting you with group-buying, credit card companies are rewarding you with cash back, and airlines are offering you free flights for miles/points. But did you know that nonprofits have been using gaming tactics for years? Join us and we’ll show you real world examples of “gamified” fundraising initiatives, simple gaming tactics that have been proven to work, and how to take advantage of gamification at your organization.
8. “But what do you actually do?” – Communicating your Nonprofit’s Work in Ways your Donors can Understand In this session we’ll talk about how to go beyond your mission statement and fund your offline work through online donors. Project-based fundraising can be a cost-effective and engaging way for nonprofits to fund existing programmatic work. Additionally, it’s a way to cultivate new donors who want to focus on the impact, not just your branding. We’ll hear from nonprofits that have used concrete project-based fundraising to build libraries in India, heat the homes of Native Americans in South Dakota and even send 5,000 girls to school in Malawi
9. The Hills are Alive...With Social DataCan social CRM tools save the world? Two nonprofiteers share their experiences, both positive and negative, in adding data from social networks to their existing customer relationship management tools. Learn how social data has brought their online communities to life and changed their engagement strategies from a linear progression model to a multi-dimensional plan.
As the social media landscape matures, nonprofits are constantly finding new ways to interact with their community members to drive the goals of their organization. But do users tweeting at you for a volunteer information want to receive tweets about fundraising asks, or vice versa? And how are different social objectives like these achieved in a coordinated way?
*Indicates that these panels were submitted by Care2, who operates the Frogloop blog.
**Indicates that this panel was submitted by Rad Campaign, the web agency Allyson Kapin runs.