In 2007-2008 America’s Giving Challenge encouraged 70,000 individuals to help raise more than $1.8 million for nonprofit organizations. With the explosion of social media, America’s Giving Challenge hopes to get even more people involved this year and raise a lot more money for nonprofits. The 2009 America’s Giving Challenge is a month long, national online competition that encourages people to leverage their online and offline personal networks to build communities via Facebook Causes, raise money and recruit supporters for a nonprofit. The heated competition will run through November 6th. Just as in 2007-2008, the causes will compete to win cash awards totaling $170,000. Nonprofits can compete for daily awards of $500 and overall awards of up to $50,000 for receiving the most amounts of donations to their cause on Facebook. Want to start or help a cause? Here’s the scoop:
- Champion a cause – Individuals can become “cause champions,” for a specific cause and will compete to obtain the most donations for their cause through the Causes application on Facebook.
- Promote, donate or join a cause – Join, promote and donate to the cause you care about. Facebook membership is not required to donate to a Giving Challenge cause.
America’s Giving Challenge is going to be quite competitive this year so take some pointers from Jared Schwartz who did a case study about a how a small nonprofit used social media and crowd sourcing to win a different challenge – The Global Giving Challenge.
Do you have tips on how to win online challenges like the America’s Giving Challenge? Share them with us below!