Here are some tips to having a successful #GivingTuesday Campaign that requires some advanced planning:
1. Post #GivingTuesday promotion on your website or blog. Make sure your readers/supporters know that you are participating this year.
2. Send an email alert to your email list encouraging them to donate money to your organization on #GivingTuesday. Also ask them to get involved on social media and share it with their friends and colleagues who maybe interested in supporting your organization.
3. Once the event is over, share your successes with your supporters.
Use These Resources to Learn More:
http://www.frogloop.com/empower-supporters-giving-tues/
http://blog.charitydynamics.com/optimize-your-giving-tuesday/