In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2 million and how their fundraising increased 40% by using multiple channels to reach their donors.
Earth Justice has been working on refining and testing their cross-channel integration efforts by:
They have also been timing campaigns around issues or around offline efforts. For your nonprofit that could be acquisition mailing and telemarketing campaigns or whatever other offline promotions and marketing you are doing.
Check out the multi-channel fundraising webinar recording or the slides below.