What channels does your nonprofit use to reach activists and donors? Are you still stuck in 1991 where you focus your acquisition and fundraising via direct mail, face to face, and telemarking? Or are you reaching supporters through the latest channels that also includes email, social networks, mobile, DRTV (direct mail TV), and a robust website that is action driven and has optimized donation pages and donation flow?
If you’re not engaging in multichannel marketing and fundraising, you are missing out on big opportunities to raise money. Take a look at the graph below based on Target Analytics Internet donorCentrics data. Nonprofits who use a multi-channel approach raise about 350% more money than just relying on offline tactics.
Check out Care2’s latest webinar Converting Prospects to Multichannel Gold for more stats and tips on integrating a multichannel approach.
- To listen and view the webinar click here.
- You can also view the slides below.