Karen Matheson and Eve Fox of M+R Strategic Services recently reviewed over 180 fundraising appeals sent out over the course of 2006. If you're currently experimenting with different messaging tactics and need some guidance, this study is a great place to start your research.
This study tracked nine major nonprofits across four tactic categories:
- Multiple appeal series
- Deadline-driven appeals
- Matching gift appeals
- Dollar goal appeals
The results and recommendations are published here: http://www.mrss.com/news/articles.html