Are you wondering if your organization is blinded by the glamour (aka shiny object syndrome)? Scarred if your not doing “it” you’ll miss an opportunity? But, does social media have the same value for all organizations? It's not just are you using social media but how? Are you using it to brand your organization or focus on campaigns? Do you have a strategic communications plan for your social media tactics? How are you dedicating staff and financial resources?
Return on investment (ROI) of social media is a hot topic for both the nonprofit and for profit world. An article in MarketingSherpa, “How Accurately Can You Gauge the ROI of Social Media Tactics? “ notes the “inability to measure ROI” was named by marketers as one of the most significant barriers to the adoption of social media tactics by their organization.” ClickZ.com has a great checklist to review as you make decisions to invest time and money such as:
Be sure and check out these great posts on the ROI for social media too.
From Care2 staff:
From the Community: