Convio recently released their second annual nonprofit online marketing benchmarks study. Don't let the lengthy sign-up form scare you, we're sure you'll find tons of worthwhile information in there, including benchmarks on:
- Web site traffic
- Registration rate
- Email file size
- Online revenue: fundraising, eCommerce, growth, average gifts, and value of an email address
- Email appeals: open rates, click-through rates, response rates
- Email newsletters: open and click-through rates
- Legislative activity
If you're interested in measuring the activities of your nonprofit against those of others, make sure to read the report. Check out the full study here.