When you think of a capital campaign, it’s easy to imagine large, resource-rich organizations raising millions of dollars with ease. But here’s the truth: small nonprofits—those with annual budgets under $1 million—are not only capable of running successful capital campaigns but can excel in unique and meaningful ways.
The principles of capital campaigns remain the same regardless of size: they’re ambitious, focused efforts to fund transformative projects like new facilities, additional programs, or scholarship funds. And small shops are proving they have what it takes to reach these bold goals.
Let’s explore how small nonprofits make these campaigns work, dive into encouraging findings from recent research, and outline the seven key phases of a successful campaign.
Recent data from Capital Campaign Pro’s State of Capital Campaigns benchmark study shows that small shops are thriving in their campaigns. Here are a few highlights:
One of the study’s standout findings? Small organizations were more likely to report enhanced fundraising systems and stronger internal capacity after their campaigns, setting the stage for future success.
The size of your organization really has no bearing on how you should approach a campaign. There is a time-tested model! Breaking a capital campaign into seven phases makes the process more manageable, no matter the size of your organization.
The foundation of your campaign starts here. Assess your readiness by evaluating your board, staff, and fundraising systems. Use this phase to create your campaign’s working goal, case for support, and gift range chart.
A thorough feasibility study tests your goals and case for support with key donors. For small shops, this phase is crucial in building donor relationships and confidence. Opt for a collaborative feasibility study model where organizational leaders interact directly with top donors.
Finalize your strategy based on feedback gathered during the feasibility study. Build a comprehensive plan, including your timeline, policies, and volunteer committees.
Focus on securing 70% or more of your goal from major gifts. This phase relies on personalized solicitation, strong storytelling, and direct engagement with your top prospects.
A public announcement sets the tone for the rest of the campaign. Highlight your progress and invite the community to join the effort.
Broaden your appeal to all supporters. Small nonprofits often shine here by mobilizing their tight-knit communities.
Celebrate your success and thank your donors. This phase builds lasting relationships that will support your next big project.
Small organizations face unique challenges in capital campaigns, such as limited budgets and fewer staff. However, these can be mitigated with smart planning. Here are a few tips:
Small nonprofits have an edge in personal relationships and community connections. Donors often feel deeply involved in campaigns, especially when approached authentically and with a clear vision.
Running a campaign also catalyzes internal growth. From upgrading to new levels of financial stability to honing major gift strategies, campaigns can elevate a small organization to new levels of impact and capacity.
If your small nonprofit has a big dream, a capital campaign could be the path to realizing it. With the right preparation and a strategic approach, your organization can join the ranks of small shops achieving remarkable results.
Remember, the only thing separating a $3 million campaign from a $30 million one is a few zeros at the end. Are you ready to add those zeros? Start planning your campaign today!