The team at Care2 has put together a list of 10 favorite resources to help you set a killer strategy for 2019. Some contain big ideas, others are more tactical. All of them we love and hope you will too:
BOOK: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
This book shows you how the decision-making part of the brain works so you can begin to create more effective marketing strategies and radically improve your ability to influence others.
PODCAST: The Hidden Brain
Host Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.
BOOK: Switch: How To Change Things When Change Is Hard
In Switch, the authors reveal how everyday people—employees and managers, parents and nurses—have united minds and, as a result, achieved dramatic results.
ARTICLE: The Hidden Traps in Decision Making
An old gem from Harvard Business Review on how to spot decision-making traps before they become judgment disasters.
TOOL: Email ROI Calculator for Nonprofits
Using industry benchmarks and your real or hypothetical data, this calculator can help you determine the lifetime value of your email list.
ARTICLE: Appeal Volume and the Impact on Online Donor Retention
A great study that looks strictly at the online retention of online donors.
REPORT: Campaigning trends 2018
A look back at the major trends that impacted campaigning in 2018, as you form your strategy for next year.
ARTICLE: 3 Ways to Keep Donors Happy in an Online World
How do you cultivate donor happiness in today’s climate? Care2’s founder & CEO shares 3 simple but effective ways in his LinkedIn piece.
BOOK: Doing Good Better: How Effective Altruism Can Help You Make a Difference
This well-researched book urges us to think differently, set aside biases and use evidence and careful reasoning when we set out to do the most amount of good in the world.