While more crass online pundits dismiss the value of expending social equity for a giving day as slacktivism, we know differently.
As some folks in the sector know, Georgetown University's Center for Social Impact Communication released a significant study earlier this year that demonstrates social sharing does impact charitable actions and giving. According to the study, people who frequently engaged in promotional social activity are:
We aim to encourage this activity. In a time of continued economic strain, we think people will be more inclined to give to their communities as a result of participating in World Food Day. In addition, as the social marketing lead, if you like the idea, please join me in this effort. We have a blogger/influencer resource kit built already where you can grab pictures, pre-drafted tweet, Twibbons, and other good stuff. In addition, if you care to blog or pitch in further, please contact me directly geoffliving (@) razoo.com.