In numbers too big to ignore
And I know too much to go back an' pretend
'cause I've heard it all before
And I've been down there on the floor
No one's ever gonna keep me down again”
Remember this little ditty by Helen Reddy? I know; I’m dating myself.
I started humming it after reading Women Give 2010, a new study by the Women’s Philanthropy Institute.
It shows – what many us already know – women rule the philanthropic roost!
According to the study, “Women at every income level give to charity more often than men do." What’s more, at almost every income level, the amount women gave exceeded that of men in comparable circumstances. For example, women who earn $23,509 or less gave an average of $540 per year to charity, while men in that income bracket with similar life circumstances (such as education and number of children) gave $281. Women who earn more than $103,000 annually gave $1,910 to charity, while their male counterparts gave $984.” You can check out the study here.
What this means for you as a fundraiser.
If you don’t already have a strategy for connecting with women, you need one!
“If you do not pay attention to women, you will lose out on a huge audience. This trend will continue as women continue to gain income, education, and wealth. Women also outlive men, so you really have to pay attention to women as donors,” said Debra Mesch, the study’s author.
A strategy for reaching out to women should include an understanding of why women give, when, where, and how. It should also include a plan for recruiting more women to your organization or cause.
Care2 can help!
75% of our 14 million + members are women!
In addition, we have a great Women’s Rights Cause Channel, where you can guest blog for FREE!
Finally, when you run a campaign with Care2, we promote it via some great women’s sites, including Café Mom, and Ms.Magazine. Check out the Care2 widget below.
Sing it with me…
“I am strong (strong)
I am invincible (invincible)
I am woman!”
More Resources: