Connors kicked off the webinar highlighting useful Boomer statistics.
Smith, also added that Boomers not only drive the economy with their purchasing power, recent studies show that Baby Boomers now boast the highest growth rate of entrepreneurship in America. According to the U.S. Bureau of Labor Statistics, the Boomer and older generations now represent a $2.6 trillion annual market!
Pagliaro discussed how critical it is for nonprofits organizations to provide Boomers and Seniors (and frankly any demographic) with meaningful online engagement experiences. “For Boomers, these online exchanges can be as important to the conversation as a neighborly exchange over the fence.” In addition, organizations need to focus on providing these audiences with an experience that inspires them to share information with others. This is important because advice from family and friends is the most common way Boomers research a new product. They also believe that word-of-mouth recommendations from family and friends is the most trustworthy source of information.
Later in the webinar Smith outlined some of the key strategies AARP uses to connect with and engage Boomers and Seniors through social media.
Click here to listen and view the webinar. You can also check out the slides below.