Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. To meet the needs of the visitors, Google Analytics is now introducing Flow Visualization. This tool enables users to see a "Visitors Flow" and a "Goal Flow."
Let's break down the Flow Visualization a bit more: a visitors flow will allow you to see an interactive graphical representation of your viewer's journey on your website: where did they begin and what was their stopping point before exiting the site? This breakdown of data will let you determine just how successful and engaging portions of your website are, and determine how people got to each particular page--was it a google search? A link from a blog post? The Goal Flow, on the other hand, helps you to understand the dynamics of your site. As Google Analytics explains, the Goal Flow visualizer will facilitate a comprehensive plan about:
Another great feature that Google Analytics (V5) is offering is the ability to use events as goals. This will allow you to track more types of interactions as goals. In the past, when you created a Goal, you would have 3 options to categorize your goal, and now the 4th option is “Event.” With this 4th option, you will be able to easily track user behavior that didn't initiate a pageview. Blast Advanced Media explores some of the site interactions that you will now be able to track with events as goals (though some of these options require additional tracking code setup):
All of these new, fun options that Google Analytics is offering will enhance your website. You will instantly be able to see what's working and what needs to be tweaked. If you already have Google Analytics set up, the update will soon be activated in your account. Check out the Google Analytics blog to stay on top of the newest tools and exciting changes.
How do you think the new Google Analytics will change your life?