Ever wanted to find out where your donors and activists are hanging out on social networks so you can continue deepening your relationsips with your supporters and foster more two-way conversations? Thanks to Care2's new Social Network Tracker that allows you to match your email lists across major social networks it's now super easy to do.
The Care2 Social Network Tracker tells you which of your donors and activists are on social networks, what social networks they are on and how many friends they have in aggregate.
You can use this data to identify the "super-connectors" on your list so that you can reach out to these individuals and:
- Find out if they are talking about your issue in their social networking community.
- Engage them in discussions and generate feedback.
- Cross promote your most important actions, volunteer, and donation opportunities. (Be strategic on this one - no one likes to be treated like an ATM machine).
- Give them helpful resources and answer questions they have about your issue or organization.
- Share campaign successes.
Here is the short list of the social media sites that are included:
- Facebook
- MySpace
- Twitter
- Flickr
- LinkedIn
- StumbleUpon
- LiveJournal
Match Rate:
The anticipated match rate for Social Network Tracker data append is 70% to 80%. However, results may vary for your file.
As Frogloop discusses on this blog often, one of the keys in building a strong engagement and outreach proram is to connect with donors and activists across multiple channels. Social media is a key space to deepen those relationships. The Social Network Tracker is one tool that can help you quickly connect with your base.
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