One of the biggest questions nonprofits have been asking for the past couple of years, is what benchmarks should they be using for social media? The 2010 Nonprofit Benchmarks Report released by NTEN has some great data that nonprofits can use for guidance.
Nonprofit Social Media Benchmark Data You Need to Know
According to 1200 nonprofits surveyed:
Biggest Barriers for Nonprofits? Staffing, Fundraising, and ROI
50% of nonprofits said they plan to hire social media staff in the next 12 months. One in five nonprofits said that they will increase funding towards social media projects such as hiring consultants, designers, and programmers to ramp up their social media presence.
The nonprofits that have experienced the most success with social media are the organizations that have 2+ full time social media staff. These staff members spend time listening and engaging communities and are developing metrics to measure their impact. However, even with 2+ social media staff, nonprofits still face significant challenges and are requesting additional staff to increase their capacity for doing even more with social media.
While 46% said that fundraising is an important role for their social networking strategy, nonprofits still aren’t raising much money via social networks. 40% of nonprofits using social media received donations mainly from Facebook. 78% of these organizations raised $1K or less in the last 12 months. Only 3.5% of the organizations fundraising on Facebook, raised $10K or more.
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