Stanton suggested that at the very least organizations can repurpose their main message on social media with a link back to their fundraising donation form, but even better would be to focus your social media engagement on interacting with donors on social media so that you can foster more personal relationships with them. “The most successful organizations using social media focus on engagement rather than broadcast, said Stanton. “Ask your people for their opinions. Thank a donor directly on Twitter when they contribute money to your organization. And tell them how their donation will be used to support your organization’s programs.”
Rosenkranz reminded nonprofits and political campaigns that 90% of their donations comes in via direct mail and through email fundraising. “Email is one of your biggest assets and it boils down to having a good list,” said Rosenkranz.
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